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#gtm

Articles tagged with #gtm

Track Content to Inquiries: Funnel Analysis in Google Analytics
Funnel analysis in Google Analytics (GA) helps you visualize and measure how users move from one step of your site or app to another—ultimately giving you insight into which parts of your content or pages might be causing users to drop off before com...
Jan 23, 20256 min read6
Using GTM trigger GA4 tag or use GA4 directly?
Whether to use Google Tag Manager (GTM) triggers for Google Analytics 4 (GA4) or integrate GA4 directly into your web project depends on several factors, including the complexity of your tracking requirements, your team's familiarity with GTM, and yo...
Apr 21, 20242 min read21

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