If you're looking to break into Taiwan’s fast-moving digital market, TikTok is no longer optional—it’s essential. With over 9.7 million active users in Taiwan as of September 2025, TikTok has become a powerful platform for brand discovery, product launches, and even direct sales. But here’s the catch: you can’t just open a TikTok ad account on your own in Taiwan. You’ll need to go through an official agency. Let’s walk through everything you need to know—from setting up your business account to launching your first ad campaign.
1. Why TikTok Matters in Taiwan
Taiwan’s TikTok audience is young, engaged, and ready to spend. Around 75% of users say they’ve discovered new products or brands on the platform, and 1 in 3 TikTok shoppers become repeat buyers. Whether you're in fashion, beauty, tech, or food, TikTok offers a direct line to Taiwan’s most active digital consumers.
But it’s not just about reach—it’s about shoppertainment. TikTok blends entertainment with instant shopping, making it a perfect fit for Taiwan’s mobile-first culture.
2. Step-by-Step: Setting Up Your TikTok Business Account in Taiwan
Step 1: Partner with an Official TikTok Agency
Unlike other markets, Taiwan requires businesses to apply for ad accounts through certified agencies. You can’t create one directly. Agencies like adHub help you apply, set up, and manage your account.
Step 2: Register and Verify Your Account
Once your agency submits your application, you’ll receive an invitation email from TikTok Business Center. Click “Accept Invite”, set your password, and complete email verification. Make sure to use the same email your agency used for the application.
Step 3: Enable Two-Factor Authentication
Security is a big deal. You’ll need to enable dual verification using both email and an authenticator app like Google Authenticator. This step is mandatory before you can access the ad platform.
Step 4: Access TikTok Ads Manager
After verification, log in to the Business Center, accept the ad policy, and you’re in. From here, you can create campaigns, manage creatives, and track performance.
3. TikTok Ads Manager: What You Can Do
Once inside, the TikTok Ads Manager gives you four main tools:
| Feature | What It Does |
| Overview | View ad performance, budget spend, and account balance |
| Campaign | Create and manage ad campaigns, ad groups, and individual ads |
| Tools | Manage audiences, creatives, and account settings |
| Analytics | Build custom reports and track ROI |
You can also sync your product catalog (via WooCommerce or EasyStore), install the TikTok Pixel, and run lead generation campaigns—all from one dashboard.
TikTok offers several ad types, but in Taiwan, these are the most effective:
In-Feed Ads: Native videos that appear in users’ feeds.
TopView Ads: Full-screen takeover when users open the app.
Spark Ads: Boost organic content from your account or influencers.
Live Shopping Ads: Promote products during TikTok Live sessions.
Want to go viral? Use Spark Ads to amplify influencer content. Taiwan’s users trust local creators, and this format blends seamlessly into their feed.
5. Targeting Options for Taiwan
TikTok’s targeting is surprisingly granular. You can define your audience by:
Location: Taiwan (note: you can’t target by city)
Age & Gender
Interests: Beauty, gaming, parenting, etc.
Behaviors: Recent purchases, video interactions
Custom Audiences: Upload your CRM data (min. 1,000 users)
Lookalike Audiences: Expand reach based on your best customers
TikTok Shop is now available in Taiwan, allowing users to buy products without leaving the app. You can tag products in videos, run live shopping events, and even sync your inventory in real time.
Here’s what you get with TikTok Shop:
| Feature | Benefit |
| Shopping Tab | A mini-store on your profile |
| Product Tags | Link products in videos |
| Live Shopping | Real-time sales during streams |
| Pixel Tracking | Optimize ads based on user behavior |
| Unified Inventory | Sync with platforms like EasyStore or WooCommerce |
7. Compliance & Fraud Prevention
Taiwan’s Ministry of Digital Affairs (MODA) now regulates TikTok under its Fraud Crime Hazard Prevention Act. This means:
You must verify your identity as an advertiser
TikTok must publish transparency reports
Fraudulent ads are removed upon request
Threads is also now regulated, making it the 7th platform under this law
So, play it clean. Make sure your ads are honest, your products are real, and your landing pages are secure.
8. Final Tips for Success
Use short, vertical videos (9:16 ratio)
Hook viewers in the first 3 seconds
Add subtitles (many users watch without sound)
Test multiple creatives and scale what works
Leverage local influencers for authenticity
Track everything with TikTok Pixel and custom events
Credits & Trustworthy Sources
Author’s Take
“TikTok in Taiwan isn’t just a trend—it’s a full-blown commerce engine. But success here requires more than just posting videos. You need to understand the local ecosystem, work with the right partners, and respect the rules. Do that, and TikTok can become your most profitable channel in Taiwan.”
— Erik Chen
Call to Action
If you're ready to unlock TikTok’s potential in Taiwan and need help navigating the platform's advertising ecosystem, Tenten AI is here to help. With expertise in TikTok advertising, influencer strategies, and compliance, we empower brands to excel in the digital space. Book a meeting with us today to explore how we can elevate your marketing results!
